Accurately calculate Break-Even ROAS, Net Profit Margin, Shopify/Stripe Fees, and CAC:LTV ratio in one place.
Find out the exact minimum ROAS required to cover your costs before launching ad campaigns.
Deduct ad spend, fulfillment, and product costs to determine your actual net margin.
Estimate processing fees and plan deductions to reveal your exact bank payout.
Analyze your customer acquisition cost versus lifetime value to measure unit economics.
To run a profitable e-commerce business, tracking front-end ad performance alone is not enough. This calculator bridges your advertising data with real unit economics, ensuring you account for product costs, shipping, and payment gateway cuts before evaluating net profit.
Why is Break-Even ROAS higher when shipping and fees increase?
Every dollar spent on fulfillment or transaction processing reduces your gross margin. As gross margin shrinks, your ad campaigns must generate a higher return just to break even.
What is the difference between Break-Even ROAS and Target ROAS?
Break-Even ROAS is the minimum efficiency where your profit is exactly $0.00. Target ROAS includes your required profit buffer (e.g., 20% net margin) to ensure your business remains cash-flow positive.
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Real net profit margin is what's left after subtracting every cost tied to …
